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Business across cultures
Fons Trompenaars and Peter Wooliams |
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Summary
While providing an overview of other titles in the "Culture for Business" series, this book presents a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees |
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Physical Description
v, 362 pages : illustrations ; 24 cm |
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Publisher
Capstone a Wiley Brand |
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Place of Publication
Oxford |
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Subjects
Business -- Cross-cultural studies. Intercultural communication. |
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Number of Copies
1 |
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ISBN
9781841124742 |
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Format
Book |
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Book Copies
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Notes
Includes index. |
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Pages
362 |
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Table of Contents
Introduction. Chapter One: The Organization as a Cultural Construct. Chapter Two: The Organization of Meaning -- Introducing Value Dimensions. Chapter Three: Further Value Dimensions. Chapter Four: Corporate Culture. Chapter Five: Managing Change and Continuity Across Cultures. Chapter Six: Marketing Across Cultures. Chapter Seven: Managing HR Dilemmas Across Cultures. Chapter Eight: Finance and Accounting Across Cultures. Chapter Nine: The Quest for a New Paradigm of International Leadership. Chapter Ten: The Reconciling Organization. Notes and Bibliography |
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Copyright
2003 |